In today’s digital era, user attention has become a scarce resource, driving a transformation in shopping behavior from offline to e-commerce platforms. Chinese e-commerce companies have pioneered a new path through gamification strategies, reshaping how users interact with brands. Gamification combines psychology and behavioral design to become a key commercial strategy. Giants like JD.com and Alibaba integrate game elements, such as loyalty points and mini-games, into the shopping experience to enhance user engagement and loyalty. Moxi Technology, a leading gamification service provider, offers comprehensive solutions across various industries, fueling the rapid global expansion and adoption of gamification.

In today's digital landscape, platforms are the battlegrounds for businesses. Success hinges on creating a thriving ecosystem where users, developers, and partners interact and contribute value. H...

Gamification has evolved from a basic loyalty reward concept into a sophisticated tool for enhancing engagement across various fields. This article explores how gamification has progressed, particular...

Research shows that 63% of Western consumers plan to purchase from Chinese shopping apps during the 2024 holiday season. These merchants include AliExpress, Cider, Shein, Temu, and TikTok. Beyond chea...

Moxi Technology and Yili Officially Sign Partnership to Provide "Yi Qi Xiao Xiao Xiao" Gamified Marketing Solution, Boosting Brand Efficiency and Conversion for 618 Shopping Festival.

Sorry, the Young Consumers You Want Have Been Captured by These Brands.

Three Years in the Making, Gamified Marketing Startup Emerges as a Quasi-Unicorn.

You Can Escape the Big Promotion, But Not the Big Promotion Games.

Gamified Marketing leverages users' innate entertainment needs to connect brands with users through their interests. This approach keeps users highly engaged, allowing them to influence each other. By integrating brand elements into the game scenes and setting marketing tasks within the game, it helps brands achieve goals such as acquiring new customers, boosting activity, increasing consumption, and shaping brand identity.

On November 27th, the "Meet the Leaders" Youzan 9th Anniversary Ecosystem Conference was grandly held in Hangzhou.