Under the pandemic, home entertainment has become prevalent.

Hundreds of millions of young people are constantly exploring new "online lifestyles," and brands are also looking for better marketing strategies to better connect with young people.

Based on this, Moxi combined 3,000 quantitative surveys, dozens of expert interviews, and over 100 authoritative reports to explore the young consumer group from a more comprehensive perspective.

Through this report, we hope to make the market see these "emerging" consumer groups, help brands quickly develop, capture and retain their attention, and explore an appropriate way to communicate with them.

Scan to read the report