"Amid the wave of the private domain economy, new retail is accelerating its transformation."

On November 27th, the "Meet the Leaders" Youzan 9th Anniversary Ecosystem Conference was grandly held in Hangzhou. At the conference, Youzan, together with multi-industry retailers and key ecosystem partners, focused on the three core keywords: "private domain, new retail, and new consumption." They further analyzed the core data of the private domain economy in 2021 and the practical methodology of new retail.

As an innovative company that pioneered the SaaS-enabled premium interactive games for business operations, Moxi Technology was invited to participate in this conference. Due to its outstanding performance and high-quality service in the field of gamified marketing, Moxi Technology was awarded the title of "Emerging Developer" by Youzan Cloud in 2021.

Driven by the rapid growth of new retail business, the GMV of applications such as Youzan Cloud plugins/templates/minigames maintained high growth in 2021. The GMV of the minigame market, in particular, saw a year-on-year increase of over 420%. More and more brands are starting to reach users through minigames, conveying their brand values within the games.

Image source: "2021 Youzan Cloud Ecosystem Development White Paper"

Previously, Moxi Technology had established deep empowerment collaborations with Youzan on several games, including "Light Up the Big Brand," "Cute Tiger Jump," and "Memory Flip." Through API interfaces, Moxi Technology integrated with the Youzan Mall, helping new retail merchants on the Youzan platform achieve low-cost and efficient data integration. This not only enhanced operational efficiency but also reduced costs and increased efficiency for merchants. Due to its exceptional gamified marketing service capabilities, Moxi Technology once again received high recognition from the official platform at this prestigious ecosystem conference.

Comprehensive Empowerment through Gamified Marketing

1. Attracting User Interest

Marketing games allow users to earn brand rewards, providing not only the enjoyment of random fun but also immediate benefits. This significantly increases user participation and the success rate of viral growth.

2. Increasing User Stickiness

Traditional check-in methods have short user pathways, leading users to check-in and leave quickly, without tapping into their potential value.

Marketing games offer a variety of gameplay and frequent, timed tasks, encouraging users to frequently enter and exit the game to earn rewards. This significantly boosts user activity and gradually cultivates the habit of playing games.

3. Improving User Conversion

The longer the users stay, the higher the chance of conversion.

Gamified marketing tools feature more detailed gameplay and tasks, increasing user retention time. This provides brands with more opportunities to embed various conversion touchpoints, enhancing conversion rates. For example, game tasks may require users to browse stores and products to earn rewards. Additionally, various coupons may be pushed during the game to incentivize user conversion.

4. Achieving Brand Exposure

Marketing games deeply integrate brand elements with game scenes, allowing players to continuously deepen their brand awareness throughout the gameplay.

Today, gamified marketing is rapidly transforming the landscape of Chinese brands at an unimaginable pace. New pioneers in interactive marketing are quietly reshuffling the competitive ranks of brands with their innovative approaches.

To date, Moxi Technology has helped over 300 clients, including Xinhua News Agency, Ctrip, Genki Forest, and Keep, build private traffic pools. In 2021, Moxi Technology helped companies engage 30 million users, generating a total GMV of over 3 billion RMB.

In the future, Moxi Technology will leverage the three major advantages of scenarization, modularization, and intelligentization, continuing to uphold its unique mission of "enriching the world with gamification and making the virtual more real." Moxi Technology aims to bring gamified marketing services to more enterprises, sharing success with each partner.