"Three Years in the Making, Gamified Marketing Startup Emerges as a Quasi-Unicorn."

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Since its establishment in 2019, Moxi Technology has pioneered the field of "gamified SaaS" and created the unique concept of gamified marketing solutions. The company has developed a digital twin space based on consumer interests - "Mojing Space," which empowers brands to independently create and cultivate virtual spaces for their members. By transforming consumers' gaming behaviors and commercial behaviors into NFT digital assets, Moxi Technology helps brands establish long-term relationships with consumers and easily achieve marketing goals such as pre-launch warm-up, traffic acquisition and revenue generation, active retention, points consumption, and private domain accumulation.

In the past three years, Moxi Technology has received investments from several top-tier capital firms, including Hillhouse Capital and Matrix Partners China, with a total financing amount of nearly 100 million yuan. The company has upgraded the private domain traffic pools for over 300 clients, including Xinhua News Agency, Ctrip, Genki Forest, and Keep. In 2021, Moxi Technology helped companies gather over 30 million consumers, generating a total GMV of over 3 billion yuan.

In the future, Moxi Technology will continue to uphold its unique mission of "enriching the world with gamification and making the virtual more real." The company will develop more "fun" and high-quality games, integrate them into more commercial scenarios, and provide gamified marketing services to more enterprises, thereby promoting the co-creation of business value and brand appreciation.