Ping An

Ping An Insurance (Group) Company of China, Ltd. was founded in Shekou, Shenzhen in 1988 as the country’s first joint-stock insurance enterprise. With the support of all levels of government, regulatory authorities, customers, and society at large, Ping An has grown into one of China’s most comprehensive financial groups—boasting the full spectrum of domestic financial licenses and the widest range of business operations. It is committed to becoming a world-leading provider of integrated financial, healthcare, and eldercare services.

Ping An Ancient Tree Protection Plan
The “Ping An Ancient Tree Protection Plan” combines environmental stewardship with a rewards points system: after completing green or business tasks within the Ping An App, users can draw puzzle pieces—collecting a full set lets them “adopt” and protect a rare ancient tree. Each draw consumes the user’s accumulated carbon credits and a small number of Ping An points, encouraging ongoing carbon reduction while driving business engagement. Upon successful adoption, users receive an official digital tree-protection certificate and become eligible for prize draws offering insurance discounts, health-service benefits, and more—forming a virtuous cycle of “low-carbon action → points spending → ancient-tree protection → rewards incentives.”
Applicable Industries:
All industries
Key Features:
User retention, increased user activity
Applicable Scenarios:
Long-term operations, private domain operations