Changhone

Founded in 1958, Changhong's predecessor, the state-owned Changhong Machinery Factory, was one of the 156 key projects during China's First Five-Year Plan period and the only domestic production base for airborne fire control radar at that time. From its military industry origins and the rise of color TV manufacturing, to diversified expansion into information electronics, Changhong has extended its industries to black appliances, white appliances, IT/communications, services, components, military, and other categories. It has become a comprehensive multinational enterprise group integrating military industry, consumer electronics, and core component research and development and manufacturing, and is moving towards becoming a globally competitive provider of information appliance content and services.

Wish Upon Space
Changhong Group's Double Eleven gamified interactive game combines a space theme with Changhong Meiling's signature products like TVs and refrigerators. Users participate in the "Wish Upon Space" Monopoly game, rolling dice to obtain rights or virtual currency corresponding to the squares they land on. Ultimately, users can earn corresponding rights through the leaderboard and point redemption. This game is mainly used for member growth, active retention, and community marketing.
Applicable Industries:
Universal, suitable for all industries
Key Features:
Brand exposure, active retention
Applicable Scenarios:
Community acquisition