Proya

The brand is part of Proya Cosmetics Co., Ltd., known as "China's First Beauty Stock." Since its inception in 2003, it has upheld cutting-edge technology as its core strength. It has become one of the "Lights of Chinese Brands," quickly penetrating and influencing young consumers in response to changing times.

PROYA Worker Identification Machine
A quiz-based test where users answer questions to reveal their fun "worker" persona (early bird or night owl) and share the report to spread the word, inviting new users to join. Clicking to unlock an Easter egg reveals the brand's Double 11 (Singles' Day) pre-sale event, driving traffic to stores.
Applicable Industries:
All industries
Key Features:
Brand exposure, user engagement
Applicable Scenarios:
Pre-promotion warm-up for major sales, ember engagement