Enrich the World with Gamification,
Make Virtual Reality More Real
About MOXI
Founded in 2019, Moxi Technology is the world's first company to productize gamification theory. The company is dedicated to collaborating with businesses to build a gamified user operation ecosystem, retaining and engaging users through entertaining content.
Moxi Technology has served over 500 domestic and international enterprises, including LAZADA, Xiaohongshu, and Taobao. In 2024, together with its enterprise partners, it served 120 million users, with an average daily user retention time of 32 minutes and an average daily commercial value per user ranging from 0.3 to 0.5 yuan.
With technology research and development as its core, the company employs 140 staff, 75% dedicated to R&D.
Moxi Technology has secured funding from investors such as Hillhouse Capital and Matrix Partners China, with nearly 200 million yuan invested in R&D. The company has also received numerous honors, including being recognized as a 2024 above-scale enterprise, a 2023 "Specialized, Refined, Special, and New" enterprise in Zhejiang Province, a 2021-2024 Hangzhou quasi-unicorn enterprise, and a national high-tech enterprise.
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Our Road to Success
2024
2024
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March: Launched a profit-sharing cooperation model, reducing enterprise costs while helping partners achieve additional profits
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April: Honored as a "Quasi-Unicorn" enterprise in Hangzhou
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May: Officially took the first step toward globalization, initiating the overseas business strategy
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June: Successfully listed as an enterprise with annual revenue exceeding 20 million yuan
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August: The user base of its gamification product surpassed 78 million
2023
2023
- March: Moxi empowers Wanda to dominate the metaverse commercial real estate landscape, pioneering a new era of virtual spaces
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April: Moxi Tech is honored as a 2023 Hangzhou Quasi-Unicorn Enterprise
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December: Recognized as a "Specialized and New" SME in Zhejiang Province and as a National Technology-based SME.
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2023: Moxi Tech hosted over 500 events with more than 43 million participating players, released 132 items, and accumulated a total game time of 470,000 hours
2022
2022
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February: Awarded the "Zhejiang Provincial Industry Innovation and Excellence Demonstration Unit" by the Zhejiang Provincial Science and Technology Innovation Enterprise Association
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March: Received the "Alimama 2021 Most Promising Partner Award"
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April: Selected as a member of the Immersive Cultural Tourism Industry Committee (ICTIC)
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June: Included in the 2022 Hangzhou Unicorn (Quasi-Unicorn) Enterprise List
2021
2021
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April: Secured Pre-A round funding from Matrix Partners China and Incapital, accelerating the development of talent pipeline and gamified content
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May: Established a deep partnership with Youzan, integrating Youzan's ecosystem capabilities
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July: Awarded the "Most Innovative SaaS Service Provider" at the 6th CSIC SaaS Application Conference
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August: Received Series A funding from Hillhouse Capital, Matrix Partners China, and Incapital, with funds fully dedicated to SaaS product and Magic Cube engine development, aiming to provide partners with the most effective gamification solution products experience
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September: Awarded the titles of National High-Tech Enterprise and Young Eagle Enterprise
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November: Honored with the Youzan Emerging Developer Award
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December: Received the Consumer Industry's Most Trusted Service Provider Award and the Ebrun Knowledge Power List Award
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2021: Moxi Tech served over 300 clients, including Xinhua News Agency, Ctrip, Chi Forest, and Keep, helping them build private traffic pools and accumulate 30 million users, generating a total GMV of over 3 billion RMB
2020
2020
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March: Launched Moxi Marketing Master, integrating with the Taobao ecosystem
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May: Secured angel round funding from Xuyanze and Incapital, accelerating talent acquisition and gamified content development
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July: Accelerated platform expansion, integrating with JD.com and WeChat ecosystems
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2020: Moxi Tech empowered over 30 clients with gamification, including leading brands such as Chi Forest, Adopt a Cow, Tongcheng Travel, and Dingxiangyuan
2019
2019
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July: Secured seed round investment from Electric Soul Ventures
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November: Successfully implemented online & offline marketing gamification solutions, partnering with RT-Mart and Lotus Supercenter
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December: Participated in Alibaba's Creative Innovation Competition, standing out among thousands of business proposals and winning the championship
Company Care
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Health Management: Annual complimentary health checkups.
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Comprehensive Benefits: Career development opportunities, a positive work environment, quality of life enhancements, social insurance, and housing provident fund contributions.
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Team Building & Travel: Regular social gatherings and travel activities to foster a sense of belonging and strengthen team cohesion.
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Holiday & Special Occasion Benefits: Thoughtful gifts and congratulatory bonuses for holidays, birthdays, weddings, and births.
Moxi focuses on various aspects of employee well-being and is dedicated to creating high-quality work experiences.
Team Introduction
Moxi boasts a professional team of gamification experts, with over 80% of its staff dedicated to research and development, possessing extensive experience in developing medium to large-scale games. In terms of team building, Moxi values diversity and inclusivity, not only in its gamification products but also in its workforce. The company welcomes every individual who recognizes the potential of gamification and is committed to continuously exploring cutting-edge technologies such as AR and VR.
Innovation will always be Moxi's ultimate pursuit.
Talent Development
Moxi places a high value on employee development, offering dual career paths in both professional and managerial tracks, supporting both vertical and horizontal growth, enabling employees to shine in their chosen paths. Additionally, a comprehensive compensation and incentive policy ensures that each individual's contributions to growth are promptly recognized.
"Making the best use of everyone's talent" is a consistent philosophy at Moxi.
MOXI Corporate Culture
Gamification operation: Creating New Growth Engines for Enterprises
Moxi Technology pioneers the "Gamification SaaS" sector, committed to enhancing companies' private traffic pool capabilities and providing consumers with interest-based digital twin spaces. Upholding the unique mission of "Enriching the world with gamification, making virtual more realistic," Moxi Technology offers gamification marketing services to more businesses, sharing success with every partner.
Our Mission
Enrich the World with Gamification, Make Virtual Reality More Real.
Our Values
Co-create with Customers, Drive for Progress, Innovate, and Collaborate Sincerely.
Our Vision
To Become a Leader in the Gamification Ecosystem.
Our Service Tenet
Meet Customer Needs, Exceed Customer Expectations, and Become Friends with Customers.
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