Bulu's Adventure
A long-term operation game launched on Zhejiang Satellite TV's official app "Z Vision," designed to increase user engagement and online duration. Users can nurture the official mascot, Bulu, who will go on adventures and bring back program-related postcards. Collecting these postcards allows users to complete events and earn physical rewards. During Bulu's outings, users can also play a themed match-three game to gather resources and enjoy the gaming experience.
- Applicable Industries:
- All industries
- Key Features:
- User retention, increased user activity
- Applicable Scenarios:
- Long-term operations, private domain operations