Nayuki

Nayuki, founded in 2015 and headquartered in Shenzhen, Guangdong Province, is a tea brand under Shenzhen Pindao Catering Management Co., Ltd. It innovatively created the "tea + soft European bread" model, targeting young women aged 20-35 as its main customer group. Nayuki insists on changing the tea base every 4 hours and does not sell overnight soft European bread.

Naixue Paradise
Customers order and make milk tea to earn coins. They can also upgrade the store's buildings, hire staff to work, and complete tasks like making milk tea, cashiering, and taking orders. This encourages users to share and invite friends, helping the brand to acquire new customers.
Applicable Industries：
Fast-moving consumer goods (FMCG)
Key Features：
Long-term operation, sharing and viral spread
Applicable Scenarios：
Daily new customer acquisition, pre-promotion warm-up, anniversary celebrations
Low-Sugar Adventure
Users tap the left and right sides of their phone screen to control the movement of a lemon, accumulating "low-sugar points." Sharing with friends grants extra lives. Each round offers a chance to win raffle tickets for prizes featuring the brand's spokesperson. The engaging gameplay, combined with the spokesperson's influence, enables rapid brand dissemination and fun educational messaging.
Applicable Industries：
Tea drinks, fast-moving consumer goods (FMCG)
Key Features：
Long-term operation, sharing and viral spread
Applicable Scenarios：
Daily new customer acquisition, pre-promotion warm-up, anniversary celebrations
Welcome Spring and Receive Fortune
Within a limited game time, catch falling lucky bags or props to earn chances to win prizes. Additionally, sharing with friends unlocks more game opportunities, significantly increasing new user acquisition.
Applicable Industries：
All Industries
Key Features：
Product exposure (SKU), attractive rewards, strong interactivity
Applicable Scenarios：
Promotional campaigns with viral sharing, new product launches
Company Address: 16th Floor, Building B, Dianhun Tower, No. 27 Juye Road, Binjiang District, Hangzhou City
Company Email: inquiry@moxigame.cn
Feedback to CEO Email: zhujianrui@moxigame.cn
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