MINISO

MINISO is a popular lifestyle goods store that "young people love to visit", founded by Chinese young entrepreneur Ye Guofu in 2013, with its China headquarters located in Guangzhou, Guangdong Province. In 2020, MINISO embarked on a new journey, with the brand being given a richer meaning. On October 15th, MINISO was officially listed on the New York Stock Exchange under the ticker symbol MNSO.

Happy Cloud Cat Absorption
Combining the addictive gameplay of nurturing and merging, this game conveys the value of new products and captures users' minds. Merge two identical cats to get a higher-level cat, with 50 levels of cats waiting to be upgraded! Upgrading cats earns diamond rewards that can be exchanged for gifts!
Applicable Industries:
All industries
Key Features:
Immersive nurturing experience
Applicable Scenarios:
User retention, holiday promotions
Collect the Five Tigers! Win New Year's Gifts
Users complete tasks to earn chances to draw puzzle pieces. Collect all the pieces to win prizes. Up to 6 puzzles can be collected, making this a popular short-to-medium-term activity for boosting user engagement. Combined with new user acquisition tasks, it also demonstrates strong positive data conversion in terms of user fission. Collection images, background images, activity titles, and other materials can be customized, reserving sufficient exposure for brand promotion.
Applicable Industries:
All industries
Key Features:
WeChat private domain community activation, new user acquisition and fission
Applicable Scenarios:
New user acquisition and fission, private domain operations, brand exposure
Xiaoming Delivers Spring Breeze
Users complete tasks to earn chances to draw puzzle pieces. Collect all the pieces to win prizes. Up to 6 puzzles can be collected, making this a popular short-to-medium-term activity for boosting user engagement. Combined with new user acquisition tasks, it also demonstrates strong positive data conversion in terms of user fission. Collection images, background images, activity titles, and other materials can be customized, reserving sufficient exposure for brand promotion.
Applicable Industries:
All industries
Key Features:
WeChat private domain community activation, new user acquisition and fission
Applicable Scenarios:
New user acquisition and fission, private domain operations, brand exposure