Koi City GO! is a limited-time event created by JD Smart City Pavilion for 618 (June 18th shopping festival). The event features regional products from 11 provinces and over 30 cities. Divided into three stages, it combines card collecting and betting gameplay. Users who participate and meet the prize draw conditions can win a share of 500 million Jingdou (JD reward points)!

Master the coin pusher gameplay, turning coins into chip-shaped currency to achieve "chip wealth." Chips pass through 8 lanes, pushing out some chips along the way. This strongly instills the function of Snapdragon chips and deepens users' understanding of Snapdragon.

Users earn corresponding cards and extra rewards by lassoing calves or inviting friends to exchange cards. The event is divided into three stages: in the first two stages, users who collect a specified number of cow cards qualify for a prize pool split. In the third stage, users can bet and recycle duplicate cards to double their chances of winning in the prize pool split.

Players roll dice to move a corresponding number of steps, earning regular currency. Surrounding buildings can be upgraded for doubled rewards. Daily rewards can be redeemed in the exchange mall, effectively integrating brand promotion concepts and deepening brand impression. Marketing content is combined with game tasks to enhance incentive effects.

Users enter the event to participate in a quiz, earning Jingdou (JD reward points) for each correct answer. This provides immediate feedback, encouraging users to continue answering questions. During the quiz, users are guided to leave their contact information, browse product details pages, and follow stores. After completing the quiz, an "Invite Friends to Like" mode is unlocked, allowing users to invite friends to unlock doubled rewards. The more friends invited, the more Jingdou can be split, stimulating users to share the event.

Form a team with friends and answer questions together. The team with the highest score wins a certain amount of rewards. Users answer questions to progress through levels. Within a set time limit, they must answer correctly to move on to the next question, or they will be eliminated. After answering all questions, users who meet the corresponding threshold can claim rewards.

Users leverage their existing Jingxiang Value points to invite friends for PK battles, facilitating point redemption and long-term engagement, while reinforcing the concept of membership points. This deepens the perception of membership benefits and effectively activates users.